At Scarborough East Tennis, we are always keeping an eye on the latest trends in the tennis world. It was 10 years ago in 2004 when Maria Sharapova stormed onto the scene by winning Wimbledon as a 17-year old. Not only was this the first of her 5 majors, she also became one of the most marketable players in the sport.
2014 had a similar feel at Wimbledon with Eugenie Bouchard. The Canadian 20-year old made it to the finals at the All England Club before losing to Petra Kvitova. Even though “Genie” lost in the finals, she made a lasting impression. Her fashionable appearance, memorable smile and good looks had many people in the media world comparing her to Sharapova.
In Canada, Bouchard’s popularity skyrocketed. She now is approaching 300,000 followers on Twitter. There is a Facebook page dedicated to to Bouchard called “Genie’s Army.” Even in the United States, shows like “Good Morning America” were running feature stories on Genie. GMA was pegging Bouchard as tennis’ new “it” girl.
While some will be frustrated with the attention that Bouchard will receive despite not winning the Wimbledon championships, it is hard to argue that the attention she will bring the sport is good for tennis!